The founders

The founders of AchillesAI

AchillesAI grew out of the daily work of Ermethe srl, a performance marketing agency based in Fabbrico, Italy, on its clients' Shopify stores. Seeing every day how many carts are abandoned and how much work it takes to recover them well, the two co-founders built a tool that does it with AI. Here you can find who we are and the articles we write.

Angelo Doni

Angelo Doni

Co-founder of AchillesAI · Performance Marketing & AI

Co-founder of Ermethe, working in performance marketing since 2017. He focuses on optimizing and scaling Meta and PPC campaigns and designs artificial intelligence solutions for ecommerce marketing. At AchillesAI he is the technical mind: he builds the tools and connectors that turn Shopify store data into more effective recovery emails and messages, drawing on the experience gained every day with the agency's clients.

LinkedIn

Articles by Angelo Doni

The same abandoned cart turned into three different emails, one for each customer, next to a checklist of things to verify before sending
AI & data · 2026-10-10 · 9 min read

AI in Email Marketing: What It Really Does in 2026, and What Is Still Hype

In 2026, AI for email marketing writes a different email per customer, picks the angle, keeps your brand voice and learns from results. It can't set strategy.
Sequence of three abandoned cart emails where only the third contains a personal discount code with an expiry date
Cart recovery · 2026-10-10 · 7 min read

Abandoned Cart Email Discounts: Which Incentives Work Best, and When They Teach Customers to Wait

Should an abandoned cart email have a discount? Not in the first one, never for everyone, only if price is the obstacle. Better incentives, rules and examples.
Three abandoned cart email previews side by side, labeled reminder, one more reason and last chance
Cart recovery · 2026-10-10 · 9 min read

Abandoned Cart Email Examples: 12 Annotated Emails, Subject Lines and a Template

How to write an abandoned cart email that works: 12 annotated examples for checkout, cart and browse abandonment, 12 subject lines and a template to copy.
Smartphone showing a cart reminder text message next to an inbox with an email scheduled a few hours later
WhatsApp & SMS · 2026-10-10 · 8 min read

Abandoned cart text messages: SMS and WhatsApp, rules and timing

Abandoned cart texts work best as one message an hour after the cart is left. SMS needs written consent in the US; WhatsApp needs Meta templates and opt-in.
Timeline of an abandoned cart sequence: first message within one hour, second at 24 hours, third at 48-72 hours
Cart recovery · 2026-10-10 · 6 min read

When to Send Abandoned Cart Emails: Timing, Sequence and Rules That Work

Send the first abandoned cart email within an hour, the second at 24 hours, the third at 48-72. Timing differs for browse, cart and checkout, and for texts.
Diagram of an abandoned cart recovery system with automated emails and a chart of recovered sales
Cart recovery · 2026-06-13 · 4 min read

Abandoned Cart Recovery: The Complete 2026 Guide

A complete guide to abandoned cart recovery: data, causes, emails and automations to win back sales. Practical examples and 2026 strategies.
Giorgio Terenziani

Giorgio Terenziani

Co-founder of AchillesAI · Performance Marketing & Creative Strategist

Co-founder of Ermethe, a performance marketer since 2015 and an expert in Meta and Google. He combines creative strategy, content production and data analysis with a results-driven approach. At AchillesAI he brings the perspective of someone who runs clients' campaigns every day: what to say, how to say it and when, so that a recovery message really works instead of being just another reminder email in the customer's inbox.

LinkedIn

Articles by Giorgio Terenziani

Two emails side by side: an order confirmation on the left, a cart reminder with the marketing consent box ticked on the right
Consent & rules · 2026-10-10 · 5 min read

Are abandoned cart emails transactional? Consent, GDPR and what changes with WhatsApp

No: abandoned cart emails are marketing, not transactional. In the EU they need consent or the soft opt-in exception. Shopify, Klaviyo and WhatsApp settings.
Four-week calendar leading up to Black Friday: waitlist, sending domain, segments and flows, promotion week
Email strategy · 2026-10-10 · 8 min read

Black Friday emails: a four-week plan, from the waitlist to the last 48 hours

How to plan your Black Friday 2026 emails: waitlist, a sending domain ready for volume, segments, updated flows and the send sequence through Cyber Monday.
Three Klaviyo flows side by side for abandoned checkout, abandoned cart and viewed product, each with its trigger, delays and emails
Klaviyo & flows · 2026-10-10 · 8 min read

Klaviyo Abandoned Cart Flow: Checkout, Cart and Viewed Product, Step by Step

Klaviyo needs three flows: Started Checkout, Added to Cart and Viewed Product, each with a Placed Order filter and its own delays. How to set up and test them.
Diagram of a Klaviyo flow connected to a Shopify store, next to a table of monthly costs by number of profiles
Klaviyo & flows · 2026-10-10 · 8 min read

What is Klaviyo, how it works and what it really costs for a Shopify store

Klaviyo is an email, SMS and WhatsApp marketing platform for Shopify: free up to 250 profiles, then from about $20 a month. How it works and what it costs.