Co-founder of Ermethe, working in performance marketing since 2017. He focuses on optimizing and scaling Meta and PPC campaigns and designs artificial intelligence solutions for ecommerce marketing. At AchillesAI he is the technical mind: he builds the tools and connectors that turn Shopify store data into more effective recovery emails and messages, drawing on the experience gained every day with the agency's clients.
Articles by Angelo Doni
AI in Email Marketing: What It Really Does in 2026, and What Is Still Hype
In 2026, AI for email marketing writes a different email per customer, picks the angle, keeps your brand voice and learns from results. It can't set strategy.
Abandoned Cart Email Discounts: Which Incentives Work Best, and When They Teach Customers to Wait
Should an abandoned cart email have a discount? Not in the first one, never for everyone, only if price is the obstacle. Better incentives, rules and examples.
Abandoned Cart Email Examples: 12 Annotated Emails, Subject Lines and a Template
How to write an abandoned cart email that works: 12 annotated examples for checkout, cart and browse abandonment, 12 subject lines and a template to copy.
Abandoned cart text messages: SMS and WhatsApp, rules and timing
Abandoned cart texts work best as one message an hour after the cart is left. SMS needs written consent in the US; WhatsApp needs Meta templates and opt-in.
When to Send Abandoned Cart Emails: Timing, Sequence and Rules That Work
Send the first abandoned cart email within an hour, the second at 24 hours, the third at 48-72. Timing differs for browse, cart and checkout, and for texts.
Abandoned Cart Recovery: The Complete 2026 Guide
A complete guide to abandoned cart recovery: data, causes, emails and automations to win back sales. Practical examples and 2026 strategies.