Co-founder of Ermethe, a performance marketer since 2015 and an expert in Meta and Google. He combines creative strategy, content production and data analysis with a results-driven approach. At AchillesAI he brings the perspective of someone who runs clients' campaigns every day: what to say, how to say it and when, so that a recovery message really works instead of being just another reminder email in the customer's inbox.
Articles by Giorgio Terenziani
Are abandoned cart emails transactional? Consent, GDPR and what changes with WhatsApp
No: abandoned cart emails are marketing, not transactional. In the EU they need consent or the soft opt-in exception. Shopify, Klaviyo and WhatsApp settings.
Black Friday emails: a four-week plan, from the waitlist to the last 48 hours
How to plan your Black Friday 2026 emails: waitlist, a sending domain ready for volume, segments, updated flows and the send sequence through Cyber Monday.
Klaviyo Abandoned Cart Flow: Checkout, Cart and Viewed Product, Step by Step
Klaviyo needs three flows: Started Checkout, Added to Cart and Viewed Product, each with a Placed Order filter and its own delays. How to set up and test them.
What is Klaviyo, how it works and what it really costs for a Shopify store
Klaviyo is an email, SMS and WhatsApp marketing platform for Shopify: free up to 250 profiles, then from about $20 a month. How it works and what it costs.